FRAGSHEET

Rebooting a platform for gamers wth added features where they can find new friends to game with to increase bounce rate.

Client

Fragsheet

Content

Project goal

Fragsheet has lots of users signing up and visiting their site once, but not enough come back to user their servcie again. The goal of the project was therefore to increase bounce rate of users ad add value to the user. This project was done with four other UX design students over the course of three weeks.

Research

During the first week of this project we ued a variety of methods to gain insight and identify pain points.

- User interviews
- User tests of current website
- SWOT analysis
- Lightning decision jam
- Journey mapping

Pain points

Based on user interviews and user tests of the current website the following pain points were identified

Long waiting times from inviting someone to game together until it actually happens
Not possible to see which gamers are online and not
Difficulty finding other gamers who has the same goal (gaming casually or gaming to win)
Nothing that motivates users to stay on the page for a longer period of time or come back again

These pain points were used as focus areas to create solutions.

Solution concept

We implemented several new features to improve user engagement and bounce rate, some are listed below.

Game sessions

To prevent long waiting times we created game sessions. Today, users send an invitation to another user, waits for an answer, and then needs to start a conversation about when to game together. With game sessions users can schedule a time to game together with various filters. A game session can be open for anyone on the platform to join or only for invited people.

Community

To increase user engagement we created a community page with discussion forums and an area to upload videos related to gaming. Users can comment, save discussions or start discussions.

Gamification aspects

We used several gamification aspects to appeal users to come back to the website. We implemented badges that users earn by completing certain tasks or goals and titles that are given to a user by other users on the platform. Unlike bagdes the titles are only earned after a user gets the same title assigned by five other users.

Below is a selection of interfaces from the prototype.

Game sessions

Entering a game session

Community page

User test feedback

Game sessions

Users expeienced game sessions as a great way to decrease the long waiting times and to find other gamers.

Titles & badges

Receiving titles and badges was perceived as a fun and motivational aspect that test participants stated would make them revisit the website.

Community discussions

Creating discussions or participating in discussions was experienced as a good way to connect with others on the platform.

Let's get in touch!

I'd love to hear from you and discuss how we could work together to create more amazing digital solutions.

+4676 881 27 91

ida.steinwall@hotmail.com